The State Duma Passed a Law on Advertising Labeling and Mandatory Contributions for Online Advertising Distribution

Advertising distributors and advertising system operators engaged in the dissemination of advertisements on the Internet will be required to make contributions amounting to 3% of the revenue generated from the provision of related services. The government will establish criteria for classifying information as advertising when distributed on certain online resources, as well as the specifics of calculating and paying these contributions.
Exempt from mandatory contributions are, among others, website owners who broadcast television and/or radio channels, online media whose editorial offices or founders meet specific established criteria, and nationwide mandatory public television channels.
Additionally, the bill clarifies requirements for the distribution of social advertising and introduces additional requirements for advertising related to consumer credit (loans) due to increasing household debt. These requirements include a mandatory warning: “Review all credit (loan) terms” with a reference to a webpage detailing credit terms. If no such webpage exists, the advertisement must include all conditions affecting the total cost of the credit (loan), along with the warning: “Assess your financial capabilities and risks.”
The government will define the criteria for classifying information as internet advertising. Roskomnadzor will oversee the collection of contributions, determining the amounts based on data provided by advertisers and distributors to the Unified System for Internet Advertising Accounting.